CSR, media, PR and other categories

Companies and organizations in all industries and regions in the U.S. or Canada are eligible to enter any and all of the 17 CSR, media, PR and other categories. To be eligible, submissions should be executed during the eligibility period (that is, since January 1, 2018 until day of submission) and can be submitted regardless of the budget, final product size/length or dedicated team size.

Companies are allowed and encouraged to submit entries in multiple categories in Best in Biz Awards 2019.

Tip: Submissions in the various CSR, media, PR and other categories can often be re-used to support entries for the Departments or Executives that created them; not limited to the examples listed in the individual category Tips below.

01

CORPORATE SOCIAL RESPONSIBILITY PROGRAM OF THE YEAR

This includes all corporate social responsibility campaigns, efforts and programs; on a local, national or global scale; and of different duration.

Tip: This category submission can frequently be re-used to support an entry in the Most Socially Responsible Company of the Year category. Also, please note that, depending on eligibility, the same entry may be entered into all three CSR Program of the Year categories.

02

MOST INNOVATIVE CORPORATE SOCIAL RESPONSIBILITY PROGRAM OF THE YEAR

New category for 2019 awards
This includes all corporate social responsibility campaigns, efforts and programs; on a local, national or global scale; and of different duration. Entries should focus on the program’s innovations.

Tip: This category submission can frequently be re-used to support an entry in the Most Socially Responsible Company of the Year category. Also, please note that, depending on eligibility, the same entry may be entered into all three CSR Program of the Year categories.

03

BEST NEW CORPORATE SOCIAL RESPONSIBILITY PROGRAM OF THE YEAR

New category for 2019 awards
This includes all corporate social responsibility campaigns, efforts and programs; on a local, national or global scale; and of different duration. Entries should be newly introduced corporate social responsibility programs, not continuations of existing efforts.

Tip: This category submission can frequently be re-used to support an entry in the Most Socially Responsible Company of the Year category. Also, please note that, depending on eligibility, the same entry may be entered into all three CSR Program of the Year categories.

04

ENVIRONMENTAL PROGRAM OF THE YEAR

This includes all environmental campaigns, efforts and programs; on a local, national or global scale; and of different duration.

Tip: This category submission can frequently be re-used to support an entry in the Most Environmentally Responsible Company of the Year category. Also, please note that, depending on eligibility, the same entry may be entered into all three Environmental Program of the Year categories.

05

MOST INNOVATIVE ENVIRONMENTAL PROGRAM OF THE YEAR

New category for 2019 awards
This includes all environmental campaigns, efforts and programs; on a local, national or global scale; and of different duration. Entries should focus on the program’s innovations.

Tip: This category submission can frequently be re-used to support an entry in the Most Environmentally Responsible Company of the Year category. Also, please note that, depending on eligibility, the same entry may be entered into all three Environmental Program of the Year categories.

06

BEST NEW ENVIRONMENTAL PROGRAM OF THE YEAR

New category for 2019 awards
This includes all environmental campaigns, efforts and programs; on a local, national or global scale; and of different duration. Entries should be newly introduced environmental programs, not continuations of existing efforts.

Tip: This category submission can frequently be re-used to support an entry in the Most Environmentally Responsible Company of the Year category. Also, please note that, depending on eligibility, the same entry may be entered into all three Environmental Program of the Year categories.

07

ADVERTISING CAMPAIGN OF THE YEAR

This includes both online and offline advertising campaigns. Both creativity and uniqueness of the campaigns, as well as the achieved ROI measures, serve as important criteria.

Tip: This category submission can frequently be re-used to support entries in the Advertising or Marketing Agency of the Year or Creative Department or Creative Executive of the Year categories.

08

MARKETING CAMPAIGN OF THE YEAR

This includes all marketing campaigns, both offline and online. Both creativity and uniqueness of the campaigns, as well as the achieved ROI measures, serve as important criteria.

Tip: This category submission can frequently be re-used to support entries in the Advertising or Marketing Agency of the Year or Marketing Department or Marketing Executive of the Year categories.

09

PR CAMPAIGN OF THE YEAR

This includes all communications and public relations campaigns, across offline and online outlets, including but not limited to product launches, company announcements, thought leadership or crisis communications. Please make sure to include indicators of both quality (top outlets) and quantity of coverage, as well as ROI.

Tip: This category submission can frequently be re-used to support entries in the PR Agency of the Year or PR Department or PR Executive of the Year categories.

10

EVENT OF THE YEAR

This includes events ranging from internal motivation or recognition events through recruitment or product launch events and user/member conferences to conventions and tradeshows. Please make sure to include indicators of success (numbers of attendees, feedback, follow-up, etc.), as appropriate for the particular event being submitted.

11

WEBSITE OF THE YEAR

This includes entire company and organization websites, as well as product-specific sites or sites dedicated to particular campaigns or efforts (e.g. new marketing initiative, charity outreach, recruiting website, etc.).

12

BLOG OF THE YEAR

This includes entire company and organization blogs, as well as product-, cause- or theme-specific blogs.

13

AD OF THE YEAR

This includes any form of advertising, including but not limited to TV commercials, billboards, banner ads or social media ads.

Tip: This category submission can frequently be re-used to support entries in the Advertising or Marketing Agency of the Year or Creative Department or Creative Executive of the Year categories.

14

FILM OR VIDEO OF THE YEAR

This includes films and videos ranging from internal or motivation films through PR or sales films to training videos and commercials. Please make sure to include an online link to the film or video material.

Tip: This category submission can frequently be re-used to support entries in the Advertising or Marketing Agency of the Year or Creative Department or Creative Executive of the Year categories.

15

SOCIAL MEDIA CHANNEL OF THE YEAR

This includes all social media channels, managed on behalf of a company or organization, or its department or product. This includes but is not limited to Twitter, Facebook, LinkedIn, Pinterest and any other corporate or organizational social media presence. Please focus on both creativity and uniqueness of efforts, as well as measurable results.

Tip: Depending on the type of social media channel, this category submission can frequently be re-used to support entries in various department/team or executive categories, ranging from customer service to HR.

16

ANNUAL REPORT OF THE YEAR

This includes both online and print formats of annual reports created by publicly owned companies. Both design and effective presentation of company messages serve as judging criteria. Please make sure to either include an online link to the annual report or a sample file.

17

NEWSLETTER OF THE YEAR

This includes both internal and external newsletters, in both online and print formats. Both design and content serve as judging criteria. Please make sure to either include an online link to the newsletter or a sample file.

Tip: Depending on the type of newsletter, this category submission can frequently be re-used to support entries in various company, department/team or executive categories, ranging from Best Place to Work to corporate social responsibility to sales.